Genesis

Keertana Finserv is a new-age financial institution committed to delivering responsible and aspirational lending solutions for India's evolving credit landscape. With a strong foundation in secured lending—particularly gold loans—Keertana has redefined conventional practices in the industry through thoughtful innovation, technology-led efficiency, and prudent risk management.

In a market where access to finance is no longer the challenge, Keertana focuses on enabling productive credit—credit that supports real growth, enterprise, and ambition. The company believes that responsible lending is not just about financial discipline, but about empowering customers to build sustainable futures through secured and sensible financial products.

Driven by a leadership team with deep experience in the lending ecosystem, Keertana combines strong governance, customer-centric processes, and technological excellence to offer financing that serves the best interests of both borrowers and stakeholders. In doing so, Keertana continues to shape a new standard for how finance can power India’s next phase of growth — responsibly and ambitiously.

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Mission

Keertana aspires to be a leading Non-Banking Finance Company offering responsible, secured, and innovative financial solutions that enable customers to achieve their aspirations productively and sustainably. We are committed to redefining lending through prudence, transparency, and integrity, ensuring long-term value creation for our customers, lenders, investors, and all stakeholders.

Vision

To redefine the standards of secured and responsible lending in India by building a trusted, technology-driven financial institution that empowers customers, inspires confidence among stakeholders, and contributes to sustainable economic growth.

Objectives

Build layers of leadership to sustain growth and quality. Maintain high corporate governance standards Preserve Organizational values, efficiency and ethics. Adapt to the fast changing technological advancements and have world class IT backing the business.

Values

Commitment

Perform all activities and tasks with professionalism and enthusiasm in order to provide highest levels of customer satisfaction with optimal efficiency.

Innovation

Persevere to innovate the business processes, products and services in the best interest of clients.

Transparency

Maintain simplicity and clarity in all the activities and operations to establish high standard of fairness.

Integrity

Maintain high standards of conduct, truthfulness and honesty in all dealings, in order to honour the commitment made to our clients and organization

Products

Keertana offers a thoughtfully designed range of secured lending products that cater to the evolving financial needs of individuals and businesses. Our focus is on providing credit that supports productive, growth-oriented, and responsible financial behaviour.

At the core of our portfolio is the Gold Loan, which we view not merely as a short-term or emergency facility, but as a versatile financial solution — empowering customers to meet working capital requirements, fund business expansion, or address personal needs in a prudent manner. Complementing this are our Loan Against Property and Home Loan products, which enable customers to unlock the value of their assets, invest in their enterprises, and realize long-term aspirations.

By maintaining an exclusively secured portfolio, Keertana ensures stability, transparency, and confidence across all stakeholders — offering financial solutions that are as responsible as they are empowering.

Gold Loans

  • Secured loans against gold ornaments
  • Minimum ticket size of Rs.1K
  • Ornaments must be a minimum of 18 carats
  • Tenure ranges from 3 to 10 months.

Housing Loans

  • Affordable housing finance solutions
  • Average ticket size from Rs.3L - 10L
  • Minimum monthly income should be Rs.20K
  • Tenure varies from 3 - 12 years

Loan Against Property

  • Access to individuals having non-salaried income
  • Secured loans for business use
  • Average ticket size from Rs.3L - 10L
  • Flexible repayment period from 3 - 12 years